We are excited to announce that 123 Form Builder (“123” in short), has joined our portfolio at 212. Since its founding in 2008, 123 has served tens of thousands of customers around the globe, automated processes in many industries — from healthcare to manufacturing to financials, optimized workflows in many business functions — from sales to customer service to human resources, and integrated with tens of popular software and internet tools such as Salesforce, Wix, Square, and Zendesk.
Businesses everywhere need to collect data in structured ways, from their customers, business partners, and their employees. 123 provides easy-to-use forms creation and workflow automation tools to support clients in collaboration, data collection as well as granular business processes’ automation. 123 clients include freelancers, small businesses, and enterprises who create a variety of forms, surveys, and applications to collect data and optimize internal workflows — all without writing a single line of code.
123 meets two of the most important criteria for 212’s portfolio companies: an outstanding team and a great product. In addition, 123 provides 212 with a number of “firsts”:
I will be joining the 123 Board along with the Founder, Florin Cornianu, and established investors and industry veterans Marius Ghenea from Catalyst Romania and Adrian Gheara. I look forward to working with them, and the rest of the 123 team, to continue the path of growth and global impact.