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Bolt Insight
Empowering brands to make smarter decisions based on real-time data.
- First Invested 2022
- Founders Kerem Turgay Melek Özsoy Ester Marchetti
- Investment Manager Ali Karabey
- Company web page https://www.boltinsight.com/
Bolt’s mission is to help companies and brands better understand their customer’s complex needs and wants.
They are here to disrupt the traditional market research industry. As digitalization has changed the consumer landscape to a purely online one, consumer behaviors have shifted accordingly.
Traditional market research agencies leverage consumer panels, which are renowned for delivering lower data quality as they drive a ‘professional respondent’ culture.
Bolt Insight do things differently – recruiting respondents, and real people through social media and in-app advertising to interview highly engaged audiences specific to the use case, driving the high-quality and personalized output brands need to make key data-driven decisions.
Their behavioral targeting recruitment methodology delivering real insights are combined with advanced technology, their own real-time insight platform Bolt Intelligence and their 65+ of combined experience in tech, media, and insights. Thanks to that, they can operate in more than 120 countries and can reach 4billion consumers globally, serving to more than 50 international clients already, like Vodafone, Capco, Unilever, L’Oréal, Zeiss.
Hakan Yurdakul, Co-founder and CEO
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Hakan is an experienced marketer, FMCG veteran and entrepreneur. Driven by his purpose of “bringing summer forward”, he takes pride in transforming outdated, inefficient, unreliable processes with human-centric, productive solutions. As the Co-Founder and CEO of Bolt Insight, his goal is to transform the old-school market research industry, change the way businesses connect with their consumers, and bring to life the vision: “Instantly, sit next to your consumers”.
Hakan is based in London-UK and holds a master’s degree in business management from the University of Warwick, and a bachelor’s degree in industrial engineering from Koc University.
