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Enabling enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences on one platform.

First Invested

Jun-16

Founders

Hande Cilingir
Serhat Soyuerel
Arda Koterin
Mehmet Sinan Toktay
Muharrem Derinkok
Okan Yedibela

Investment Manager

Ali Karabey

Company web page

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, RCS).

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.7/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

One-third of Fortune 500 and top brands in retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

Hande Cilingir, Co-Founder & CEO

Co-founder and CEO at Insider, Hande Cilingir is one of the few women leaders to have found and led a B2B SaaS company to a one billion dollar valuation. Responsible for building the world’s most progressive technology company, with 1000+ team members, representing 51 different nationalities. Under Hande’s leadership, Insider has unlocked #1 leader status everywhere with a platform loved by analysts like Forrester, Gartner, and IDC, trusted by 1,200+ of the world’s leading brands and voted ⭐⭐⭐⭐⭐ by G2 users. Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns worldwide. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
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