Decisions, decisions…

(Turkish version can be found below) Like everyone else, my life is filled with decisions to be made. Some decisions can be simple as to what eat for lunch. Others can be quite complicated, such as moving to an other country (I’ve done it three times), changing jobs (five times), starting a new business (four […]

Benim gibi biri

“Nereden başlayacağıma karar veremiyorum. Her fırsatı değerlendirmeye çalışıyorum […]. Odak dağılmaya başladı. Yurt içi işleri bırakamam çünkü burası hızlı biçimde ilerliyor. Yurt dışı fırsatları aynı anda birkaç ülkede değerlendirmek istiyorum ama seçim yapamıyorum. Destek olacak benim gibi birini bulamıyorum. Ortağım gitme çünkü yurt içinde lazımsın diyor.” Sevdiğim bir girişimci dosttan gelen mesaja son bir haftadır […]

Proud to be the part of this adventure as 212

It’s a big week for the Turkish startup scene. Insider, the world’s first integrated growth management platform, closed a $32 million Series C funding round from a number of global investors — Riverwood Capital, Sequoia Capital, Endeavor Catalyst, and Wamda Capital. That may be the headline. But for us at 212, it is another highlight […]

Hiperbolik Serzenişler

Kısaca, uzak bir tarihte elde edebileceğimiz büyük bir ödül yerine bugün daha küçük bir ödülle yetinmeye meyilliyiz. Üstüne üstlük, ilerideki ödüllerin getirisini kafamızda bugüne indirgeme oranlarımız var (discount factors). Daha da eğlenceli olsun diye de, bu oranlar sabit değil, garip bir şekilde hiperbolik olarak değişebiliyor. Örnek olarak; a) Bugün 1 elma mı, b) Yarın 2 […]

Metrobi Joins 212’s Portfolio

Restaurants, cafés and grocers procure a substantial portion of food and beverage products from local businesses. These are the authentic products that drive consumer choice. After all, no one appreciates a mass-fabricated bagel or coffee when they go to a café. Patrons expect authenticity, quality, and experience. The economy is challenging for small businesses. It […]

Insider unlocks unicorn status

Back at the start of the pandemic, I wrote about Insider. The company had raised a $32 million Series C funding round — a significant accomplishment for any startup. Amid a pandemic, it was notable. Turkish-born Hande Cilingir had overcome skeptics and naysayers to build a much respected and sought-after technology startup. As I noted, Numan […]

212 backs Bolt Insight

9 out of 10 products and services fail within the first two years post-launch on the market. Consumer expectations and preferences are changing quickly, markets are fragmenting, and companies need to understand their customers better and faster. As a result, the insights world is going through a transformation. Companies go to great lengths to understand […]

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